Product Leader

Building lovable technology that moves the revenue needle.

Product leader with a decade of 0-to-1 launches, AI-assisted operations, and GTM realignment. I blend customer discovery, technical intuition, and board-facing clarity to turn ambiguity into operating systems that scale.

10+Years Experience
15+Products Shipped
$50M+Revenue Impact
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Tech Stack

Tools I build with

React
React
Vue
Vue
Figma
Figma
GitHub
GitHub
Google Cloud
Google Cloud
Next
Next
Vercel
Vercel
VS Code
VS Code
TablePlus
TablePlus
SupaBase
SupaBase
Claude Code
Claude Code
CloudFlare
CloudFlare
React
React
Vue
Vue
Figma
Figma
GitHub
GitHub
Google Cloud
Google Cloud
Next
Next
Vercel
Vercel
VS Code
VS Code
TablePlus
TablePlus
SupaBase
SupaBase
Claude Code
Claude Code
CloudFlare
CloudFlare
DigitalOcean
DigitalOcean
Homebrew
Homebrew
MySQL
MySQL
Playwrite
Playwrite
Postman
Postman
Redis
Redis
Storybook
Storybook
TypeScript
TypeScript
XCode
XCode
Tailwind
Tailwind
Postgres
Postgres
DigitalOcean
DigitalOcean
Homebrew
Homebrew
MySQL
MySQL
Playwrite
Playwrite
Postman
Postman
Redis
Redis
Storybook
Storybook
TypeScript
TypeScript
XCode
XCode
Tailwind
Tailwind
Postgres
Postgres

Experience

Experiments, platforms, and playbooks that compound.

From health-tech operations to cybersecurity GTM to enterprise-scale systems. Every role represents a different operating model, but the mission stays constant: discover signal, design the system, ship value.

Medicare Drop

Head of Product

2023 — PresentActive
Scaled to $15M, 15x revenue growth
7 markets1000+ users65% support reduction

Architected dual-sided ops + partner platform with AI document parsing, live routing, and provider portal. Built competitive moat against multinational incumbents through technical differentiation.

Blue Lava

Head of Product

2020 — 2023
+50% ARR expansion
PLG motion10% conversionNIST CSF aligned

Pivoted strategy to NIST CSF alignment, launched PLG mini-assessment funnel, repackaged pricing. Transformed founder-service into deployable SaaS platform.

Workday

Senior Product Manager

2015 — 2020
Scaled GTM systems
Sales platformsSupport systemsOps infrastructure

Grew from analyst to PM owning platforms powering sales, support, and operations. Built muscle memory for shipping at enterprise scale with cross-functional conviction.

Projects

Products that created competitive moats and moved revenue needles.

Two-sided marketplace

Provider Portal

65% reduction in support calls

Partner acquisition channel

Self-serve order placement and real-time visibility platform. Built as differentiation against multinational competitors.

LaravelVue.jsReal-time APIsAI parsing

Test

test

Test

Test

Enterprise SaaS

CISO Assessment Platform

50% ARR increase

Days vs. months delivery

Cloud-based security program maturity scoring aligned to NIST CSF. Replaced Big Four consulting with actionable insights.

NIST CSFPLGRisk scoringFreemium

Workflow automation

AI Operations Copilot

80% error reduction

2x team productivity

Document intelligence parsing medical records, routing orders, and optimizing delivery logistics across 7 markets.

OpenAINLPOptimizationLive chat

Operations platform

Revenue Cycle System

99% error reduction

Automated billing workflows

End-to-end revenue cycle management with automated claim validation, payment tracking, and reconciliation.

LaravelAPIsAutomationAnalytics

Internal tooling

Sales Gamification Tools

25% conversion increase

Real-time leaderboards

Gamified sales dashboards with real-time performance tracking, achievements, and competitive leaderboards.

ReactReal-timeAnalyticsIntegrations

Growth engine

PLG Assessment Funnel

10% conversion rate

Self-serve acquisition

Product-led growth funnel with free mini-assessments that convert to paid enterprise plans.

Landing pagesScoringNurtureAnalytics

AI/ML system

Document Intelligence

90% time reduction

Automated data extraction

Custom AI model for parsing medical documents, extracting structured data, and populating workflows automatically.

OpenAIOCRNLPCustom models

Testimonials

What collaborators say

9 recommendations from LinkedIn

"Top-notch Product Manager. His knowledge, relentlessly positive attitude and ability to adapt to the ever-changing needs of a startup made him an absolute pleasure to work with. Intensely reliable and extremely skilled at working with difficult stakeholders."

Mike Bruchanski

VP Product, BlueLava

Direct Manager

"Joe is a hard working, focused PM with a knack for producing results that can be incremented on and adjusted. Joe's attitude, negotiations skills, and ability to pivot on incoming data points are some of his best strengths. I'd love to work with him again one day because he made projects easy to manage and gave me the space to do my work. 11/10 - I would negotiate project scopes with him again."

Anandha Abhay

Software Developer, Platphorm LLC

Cross-functional Developer

"Joe did a great job teaching me the basics of product management. One of the things I admire the most about Joe is his ability and interest to learn new technologies quickly. He was constantly showing me different tools and technologies that improved how I operated as a product manager. If there's ever a time when I'm looking for a tool or technology Joe would be my go to person."

Nicole Mendolera, CPA, CISSP, CIPP

CEO of Mendo Cybersecurity

Product Team Mentor

"Joe is a team player who is passionate about the cybersecurity industry. He brings an unmatched positive attitude no matter how often he has to pivot to adapt to changing business requirements. He builds close working relationships with customers to identify business needs and help bring those ideas to market."

Shannon Moore

Senior Technical Writer

Documentation Partner

"One of the best Product Managers I've ever worked with. Has expertise in modern productivity tools and provides truly constructive feedback. He has a talent for clearly communicating product functionality and value to large audiences, and has a knack for building strong relationships with developers. Person with strong work ethic, great sense of humor, and is highly respected among peers."

Igor Makarenko

Principal Security Architect, BlueLava

Engineering Lead

"Joe was our first Product Manager at Blue Lava. Coming into a start-up to be the first person to inhabit a role can deter some people, but not Joe. He jumped into the role, stepped up to help run the function and adapted, learned and grew along with the company. Joe is motivated, passionate and a collaborative team player."

Kathryn Innes

Executive Assistant

Cross-functional Team Member

"Joe is one of the people in my career that I will never forget. He is a natural leader who partners with those around him and inspires them to always be their best self. Regardless of the environment - whether leading a team meeting, defining product direction, or collaborating with cross functional partners - Joe shines. Excellent at conflict management, and workmates genuinely enjoy working with or for him."

Liz Wheeles

Technical Program Manager, Workday

Cross-functional Partner

"One word that summarizes Joe - awesome. His sheer curiosity, enthusiasm, servant leadership and product understanding have always impressed me. He engages with teams in a versatile manner, enabling continuous learning, fostering collaboration, removing impediments, and taking forward actions towards the Product vision. A fantastic person to have on your team, a solid Scrum Master and value-obsessed Product Manager."

Vicky Hora

Agile Coach, Workday

Scrum Partner

"What impresses me about Joe is his ability to seek out, quickly learn and apply technology that can help fulfill business needs. He is confident and good natured, which helps enable successful dialogues with business, Management and the IT Development Team. Any company will benefit immensely from his potential if provided with the opportunity to stretch his limits."

Rebecca Burns-DiMarino

Business Systems Analyst, Workday

Team Member

Contact

Let's build something together

Looking for a product leader who can turn ambiguity into revenue-generating systems? I'd love to hear about your project.

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