Career Journey
A decade of building
products that scale
From health-tech operations to cybersecurity GTM to enterprise platforms. Every role represents a different operating model, but the mission stays constant: discover signal, design the system, ship value.
Years Experience
Products Shipped
Revenue Impact
Skills Evolution
Capabilities built across
a decade of product work
Product
Technical
Leadership
Tools
Building the Health-Tech Operating System
Medicare Drop
Architected dual-sided ops + partner platform with AI document parsing, live routing, and provider portal. Built competitive moat against multinational incumbents through technical differentiation.
Impact Metrics
Key Achievements
- Led product strategy reducing manual processing by 80%
- Developed custom AI document model, cutting intake time 90%
- Engineered revenue cycle system, 99% error reduction
- Launched live chat and agent routing, 65% support reduction
- Created partner portal for self-service order creation
- Designed gamified sales tools and real-time dashboards
- Built multi-market expansion playbook across 7 states
Transforming Cybersecurity GTM
Blue Lava
Pivoted strategy to NIST CSF alignment, launched PLG mini-assessment funnel, repackaged pricing. Transformed founder-service into deployable SaaS platform.
Impact Metrics
Key Achievements
- Repositioned product to align with NIST Cybersecurity Framework
- Launched PLG mini-assessment funnel with 10% conversion rate
- Developed freemium tier and repackaged pricing strategy
- Reduced time-to-value from months to days
- Built CISO-focused security program maturity scoring
- Replaced Big Four consulting with actionable insights platform
What Colleagues Say
“Top-notch Product Manager. His knowledge, relentlessly positive attitude and ability to adapt to the ever-changing needs of a startup made him an absolute pleasure to work with. Intensely reliable and extremely skilled at working with difficult stakeholders.”
Mike Bruchanski
VP Product, BlueLava
“One of the best Product Managers I've ever worked with. Has expertise in modern productivity tools and provides truly constructive feedback. He has a talent for clearly communicating product functionality and value to large audiences, and has a knack for building strong relationships with developers. Person with strong work ethic, great sense of humor, and is highly respected among peers.”
Igor Makarenko
Principal Security Architect, BlueLava
Building Enterprise-Scale Foundations
Workday
Grew from analyst to PM owning platforms powering sales, support, and operations. Built muscle memory for shipping at enterprise scale with cross-functional conviction.
Impact Metrics
Key Achievements
- Progressed from Business Systems Analyst to Senior Product Manager
- Owned platforms powering sales, support, and operations teams
- Led cross-functional initiatives with engineering, design, and GTM
- Developed enterprise-scale product development processes
- Built internal tools adoption programs and training materials
What Colleagues Say
“Joe is one of the people in my career that I will never forget. He is a natural leader who partners with those around him and inspires them to always be their best self. Regardless of the environment - whether leading a team meeting, defining product direction, or collaborating with cross functional partners - Joe shines. Excellent at conflict management, and workmates genuinely enjoy working with or for him.”
Liz Wheeles
Technical Program Manager, Workday
“One word that summarizes Joe - awesome. His sheer curiosity, enthusiasm, servant leadership and product understanding have always impressed me. He engages with teams in a versatile manner, enabling continuous learning, fostering collaboration, removing impediments, and taking forward actions towards the Product vision. A fantastic person to have on your team, a solid Scrum Master and value-obsessed Product Manager.”
Vicky Hora
Agile Coach, Workday
Foundation
Education & Complete
Skills Matrix
Bachelor of Science, Management Information Systems
San Jose State University | 2011-2015
Product
Technical
Leadership
Tools
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